News

Goals: Make Yours SMART

By: Jill Kahlenberg
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Smart Goals – In order to move your business forward, you need specific goals for your company and employees to achieve.  These will help you evaluate how to spend your time and money in the short term, and how to set priorities for the long term.  But these goals can’t be vague, they need to be specific, measurable, attainable, realistic and timely.

 

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What makes you UNIQUE?

By: Jill Kahlenberg
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Unique selling proposition – is the distinct and appealing idea that sets you and your business, or practice, favorably apart from every other generic competitor. The long-term marketing and operational successes that Marketing Management Solutions can help you achieve will, ultimately, be helped or hurt by your unique selling proposition and how it helps position your firm.  If you don’t have one, or don’t have a strong one, success will be harder to achieve.

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SEO: Explained

By: Jill Kahlenberg
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Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid search results as opposed to search engine marketing (SEM) which deals with paying for inclusion. Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine.

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Marketing Management Solutions and Clients "In the News"

By: Jill Kahlenberg
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It is important for businesses to track the publicity of their company and their staff, and to include newsworthy mentions and links on their website.  Press coverage adds credibility and links improve search engine rankings.

Jill Kahlenberg, President of Marketing Management Solutions also volunteers as the Senior Marketing Director of First Friday Doylestown - a volunteer organization bringing arts and music to the local community.  She was recently quoted in several media outlets, including:

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