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Manufacturer Beat Sales Forecast 24 Consecutive Months. How We Helped.

By: Sarah Bellomo
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This manufacturer rose from #50 in a crowded market place to in the top 5 amongst their competitors over the course of two years in working with Marketing Management Solutions.  They consistently beat their U.S. sales goals for 24 consecutive months and increased trade show booth traffic by 400%. 

Here is how Marketing Management Solutions helped them. 

The primary objective was to develop a marketing strategy that increased lead generation and supported the sales team by helping prioritize qualified leads.

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Manufacturers selling to Manufacturers

By: Sarah Bellomo
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We have quite a number of conversations with manufacturers who feel they have a unique marketing situation – their target clients are other manufacturers.  Perhaps they manufacture a product that is used in manufacturing production or maybe they manufacture a component that becomes the final product.  Some of these manufacturers sell components of components and are two, three or even four vendors removed from the final user in their vertical market.

What is the best way to reach other manufacturers?  Know who you are talking to.

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Email Blast Systems Comparison

By: Jill Kahlenberg
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Are you confused about which email blast system to use for your email marketing program?

Jill Kahlenberg, President of Marketing Management Solutions, recently compared four email blast systems for an audience of business owners and marketing professionals at Compu-Tutor's Act! v17 Roadshow event.

Most businesses need to consider many factors including some or all of the following:

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Want to sell Direct? Top 5 areas to consider...

By: Jill Kahlenberg
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One key strategy businesses share with us in 2014: Expand their business model to include selling directly to their end consumer.

This can be a major undertaking.  We’ve found most companies consider only a part of the picture when implementing direct sales.  Here are the top 5 areas to consider when implementing a direct to consumer selling model in your business:

1.     Identify how to REACH them

2.     Determine how they will INTERACT with you

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