News

Are they worth it? Advertising on Internet Directories

By: Jill Kahlenberg
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Lately, we've been getting calls from clients asking "Are They Worth It?"

Our clients who sell to homeowners are getting sales calls from vendors about opportunities on internet directory sites like Angie's List, Houzz, Yelp, Manta, Yellow Pages and more...  They hear about special deals, typically giving them a very short time to make a decision.  Our clients are concerned about missing the opportunity and later seeing a competitor get those leads, but unsure if it is a wise investment.  

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Pay it Forward

By: Jill Kahlenberg
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Jill Kahlenberg, President of Marketing Management Solutions, recently attended networking day at Dickinson College, her alma matter.  This networking day focuses on helping graduating senior students by giving them the opportunity to practice interviewing skills with critical feedback, attend sessions on careers in their areas of interest, and put their newly acquired networking skills into play.

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Marketing Channels Lecture by Jill Kahlenberg at Del Val College

By: Jill Kahlenberg
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It was a pleasure to lecture during Maria Evans' MBA class at Del Val College last night.  Thank you to all of the students for your participation and questions.

The presentation can be downloaded here.  Good Luck this semester!

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SEO: The Rules Have Changed, Now What?

By: Jill Kahlenberg
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Lately, the buzz is about how Google changed it's search algorithm (again), driving many of our clients to ask what they should do now about their SEO efforts.  Here is what we've learned from the TOP SEO EXPERTS...

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