Research and Analysis

Marketing Management Solutions will analyze existing client marketing data, point of sale data and customer data, as it is available, along with competitive analysis and prospect consumer information to identify trends, gaps and success measures.

Jill Kahlenberg teaching Clients

Competitive analysis may include the identification of industry leaders with similar business models that may not be a direct competitor to identify their successful marketing programs. We also conduct client interviews to understand how current customers view your company. This can be extremely helpful for companies that have many direct competitors and who struggle with identifying unique and differentiating factors.

Contact us if you are unsure about how to research your competition, or if you'd like to know how your customers view your company.