International Manufacturer

Challenge

  • Experiencing fewer leads in highest sales volume region (U.S.)
  • Number of Monthly Leads declining
  • Sales cycle is exceptionally long
  • Narrow niche client base
  • High average sale

Solution

  • Created contact management strategy and marketing plan
  • Developed differentiated messaging
  • Implemented integrated marketing campaigns leveraging existing platforms
  • Improved data quality in database

Results

  • In one quarter, the database grew 25% and data quality improved
  • Sales attributed directly to marketing campaigns within first quarter of implementation
  • Monthly leads grew during duration of marketing efforts
  • Sales managers have visibility to prioritized individual contact efforts and improved efficiency