Case Study: Manufacturer selling to other Manufacturers

Challenge

A global manufacturer based in the UK who sells equipment to other manufacturers primarily in the medical, automotive, aerospace and giftware industries wanted to grow presence and client base in the U.S.

Solution

Marketing Management Solutions was brought in to develop a marketing strategy to increase lead generation and support sales team by helping prioritize qualified leads.

  • Prepared marketing strategies surrounding database, including hygiene, adding qualified targeted leads and how to leverage database
  • Implemented marketing tactics surrounding trade shows
  • Created email marketing campaigns, scored results and prepared call list for sales team
  • Updated messaging to target US audience
  • Analyzed and prepared internet and web marketing recommendations to increase traffic and conversions

Results

Manufacturer went from ranked #50 to top 5 among competitive marketplace.  U.S. sales beat forecast 24 months consecutively.  Trade show qualified leads increased by 400%.