News

5 Tips for Getting the Most from your Pay Per Click “PPC”

By: Sarah Bellomo
Category: 

Pay per Click campaigns (PPC) such as Google AdWords are becoming increasingly popular in today’s fast-paced and competitive environment.  We’ve found these campaigns to be of most success for businesses who need to be top of mind when a prospect is researching the product or service.
 
After reviewing and managing hundreds of PPC campaigns, we put together the following Top 5 Tips for getting the most from a PPC campaign:

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Strategic Initiatives

By: Sarah Bellomo

Will you get your bonus this year?

For many professionals, their annual bonus is tied to the business achieving various sales goals.  During the budgeting season, planning happens from the top-down or bottom-up and new strategic initiatives for the upcoming fiscal year are identified and planned.

If your company goes through this process:

A:  Did you achieve your goals for this fiscal year already or are you on track to achieve them?

B:  If not, what is holding you back – financial resources or time?

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What Is Your Bad Data Really Costing You?

By: Sarah Bellomo

How current is your prospect/customer information in your marketing database?  It’s 2016, when was the last time you reviewed your data?

If the answer is more than six months ago, your data has decayed.  On average data decays at a rate of 2% per month – which could impact 25% of your database over the course of a year!

Some people say “So What?”, well here is what that bad data is costing you…

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Inbound Marketing in 2016

By: Sarah Bellomo

Inbound Marketing is a term being thrown around in the marketing world.  What exactly is it?

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Are they worth it? Advertising on Internet Directories

By: Jill Kahlenberg
Category: 

Lately, we've been getting calls from clients asking "Are They Worth It?"

Our clients who sell to homeowners are getting sales calls from vendors about opportunities on internet directory sites like Angie's List, Houzz, Yelp, Manta, Yellow Pages and more...  They hear about special deals, typically giving them a very short time to make a decision.  Our clients are concerned about missing the opportunity and later seeing a competitor get those leads, but unsure if it is a wise investment.  

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MMS Client has weekly segment on PHL17

By: Jill Kahlenberg
Category: 

When our clients are experts in their fields, they may be recognized in the media for their efforts. Here's an example of a weekly financial advice segment given by Mark Fried, President of TFG Wealth Management. Thanks for the advice, Mike!

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TV Show Appearance

By: Jill Kahlenberg
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Steve Bobrin of DelVal Senior Advisors appeared on a TV Show.  DelVal Senior Advisors are clients of Marketing Management Solutions.

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CBS Appearance of MMS Client

By: Jill Kahlenberg
Category: 

On February 22, 2013, Stephanie Molden, M.D. of the Female Pelvic Health Center was interviewed by Pat Ciarrocchi of CBS Talk Philly.  Dr. Molden has previously appeared on CNN and ABC, heard on KYW News Radio and appeared in Bucks LIving and Suburban Life Magazines.

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First Friday to Provide Shuttle Service

By: OpenSpark
Category: 

The following article appeared on patch.com was placed by Marketing Management Solutions.

 

First Friday to Provide Shuttle Service

The Doylestown First Friday committee is starting two new initiatives to try to ease parking headaches during the monthly event.

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