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What makes you UNIQUE?

By: Jill Kahlenberg
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Unique selling proposition – is the distinct and appealing idea that sets you and your business, or practice, favorably apart from every other generic competitor. The long-term marketing and operational successes that Marketing Management Solutions can help you achieve will, ultimately, be helped or hurt by your unique selling proposition and how it helps position your firm.  If you don’t have one, or don’t have a strong one, success will be harder to achieve.

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SEO: Explained

By: Jill Kahlenberg
Category: 

 

Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a web site from search engines via "natural" or un-paid search results as opposed to search engine marketing (SEM) which deals with paying for inclusion. Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine.

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