Featured

Want to sell Direct? Top 5 areas to consider...

By: Jill Kahlenberg
Category: 

One key strategy businesses share with us in 2014: Expand their business model to include selling directly to their end consumer.

This can be a major undertaking.  We’ve found most companies consider only a part of the picture when implementing direct sales.  Here are the top 5 areas to consider when implementing a direct to consumer selling model in your business:

1.     Identify how to REACH them

2.     Determine how they will INTERACT with you

Facebook Twitter Vimeo Share to Stumble Upon More...
Read more →

Strategic Initiatives

By: Sarah Bellomo

Will you get your bonus this year?

For many professionals, their annual bonus is tied to the business achieving various sales goals.  During the budgeting season, planning happens from the top-down or bottom-up and new strategic initiatives for the upcoming fiscal year are identified and planned.

If your company goes through this process:

A:  Did you achieve your goals for this fiscal year already or are you on track to achieve them?

B:  If not, what is holding you back – financial resources or time?

Facebook Twitter Vimeo Share to Stumble Upon More...
Read more →

What Is Your Bad Data Really Costing You?

By: Sarah Bellomo

How current is your prospect/customer information in your marketing database?  It’s 2016, when was the last time you reviewed your data?

If the answer is more than six months ago, your data has decayed.  On average data decays at a rate of 2% per month – which could impact 25% of your database over the course of a year!

Some people say “So What?”, well here is what that bad data is costing you…

Facebook Twitter Vimeo Share to Stumble Upon More...
Read more →

Inbound Marketing in 2016

By: Sarah Bellomo

Inbound Marketing is a term being thrown around in the marketing world.  What exactly is it?

Facebook Twitter Vimeo Share to Stumble Upon More...
Read more →

Manufacturers selling to Manufacturers

By: Sarah Bellomo
Category: 

We have quite a number of conversations with manufacturers who feel they have a unique marketing situation – their target clients are other manufacturers.  Perhaps they manufacture a product that is used in manufacturing production or maybe they manufacture a component that becomes the final product.  Some of these manufacturers sell components of components and are two, three or even four vendors removed from the final user in their vertical market.

What is the best way to reach other manufacturers?  Know who you are talking to.

Facebook Twitter Vimeo Share to Stumble Upon More...
Read more →

Email Blast Systems Comparison

By: Jill Kahlenberg
Category: 

Are you confused about which email blast system to use for your email marketing program?

Jill Kahlenberg, President of Marketing Management Solutions, recently compared four email blast systems for an audience of business owners and marketing professionals at Compu-Tutor's Act! v17 Roadshow event.

Most businesses need to consider many factors including some or all of the following:

Facebook Twitter Vimeo Share to Stumble Upon More...
Read more →

Marketing Channels Lecture by Jill Kahlenberg at Del Val College

By: Jill Kahlenberg
Category: 

It was a pleasure to lecture during Maria Evans' MBA class at Del Val College last night.  Thank you to all of the students for your participation and questions.

The presentation can be downloaded here.  Good Luck this semester!

Facebook Twitter Vimeo Share to Stumble Upon More...
Read more →

SEO: The Rules Have Changed, Now What?

By: Jill Kahlenberg
Category: 

Lately, the buzz is about how Google changed it's search algorithm (again), driving many of our clients to ask what they should do now about their SEO efforts.  Here is what we've learned from the TOP SEO EXPERTS...

Facebook Twitter Vimeo Share to Stumble Upon More...
Read more →

Top 5 things to consider for your website

By: Jill Kahlenberg
Category: 

As you develop your website, consider the following on each page:

  1. What do I want the customers to do, as a result of navigation on that page?
  2. How am I capturing customer information from their visit?
  3. What is the “Call to Action”?
  4. How am I converting the prospect into a sale?
  5. Have I included key words and phrases necessary for search engine optimization?
Facebook Twitter Vimeo Share to Stumble Upon More...
Read more →

Goals: Make Yours SMART

By: Jill Kahlenberg
Category: 

 

Smart Goals – In order to move your business forward, you need specific goals for your company and employees to achieve.  These will help you evaluate how to spend your time and money in the short term, and how to set priorities for the long term.  But these goals can’t be vague, they need to be specific, measurable, attainable, realistic and timely.

 

Facebook Twitter Vimeo Share to Stumble Upon More...
Read more →

Pages

Subscribe to RSS - Featured